The Consumer
is the Medium.™

 

Johannes Leonardo instigates consumer participation on behalf of brands.

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Featured Work
adidas Football
Hey Jude
An anthem for England ahead of the Euro Cup
See project
Instagram
End of Summer with Instagram
Where creativity creates connections.
See project
adidas Basketball
Believe That.
From Atlanta to the world, congratulations champ.
See project
Kraft Mac and Cheese
That Kraft Mac & Cheese Feeling
Kraft Mac & Cheese isn’t just comfort food. It’s a feeling. Like being wrapped in a warm bear hug.
See project
Volkswagen
Water Girl
The Volkswagen Atlas. For whatever fills your cups.
See project
adidas Basketball
AE 1 Lows
AE 1 Lows. The low-tops with even higher stakes.
See project
Ore-Ida
Ore-Ida Deliciously Predictable Extensions
Showing the world that certainty, in the world and our fries is deliciously fun.
See project
Volkswagen
Home of Soccer
When your culture is fully made by fans, your campaign should be too.
See project
Oscar Mayer
Smoked Unexpectedly Long
Oscar Mayer smokes their thick-cut bacon for 12 long hours. A really long time for that perfect, smokey flavor.
See project
Volkswagen
An American Love Story
Born In Germany. Made By America
See project
adidas Originals
We Gave The World an Original, You Gave Us a Thousand Back
adidas Originals was made original by the people and communities who took it from sport to culture in their own ways. This campaign explores this with three iconic silhouettes that…
See project

News

Vote for us on SXSW 2025
It’s hard to find someone more passionate about the role of music in advertising than our Co-Founder, Leo Premutico. For #SXSW 2025 he plans to reveal his unique music-driven approach…
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Recognition

Top 10 Most Innovative Companies In Advertising
2023
Top Account Moves Of 2022
2022
The Future Of Shock Value Marketing
2022

Purpose

We believe every brand has inherent positive potential. And we exist to help brands realize it.

We do so by translating the difference a brand can credibly make, that consumers care about, and society needs, into something so creatively captivating that the world wants to get behind it.

With willing consumers in our sails we then execute like only we know how, instigating unprecedented participation, cultural impact and ultimately business transformation.

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