The Consumer

is the Medium.™

Johannes Leonardo instigates consumer participation on behalf of brands.

We believe every brand has inherent positive potential. And we exist to help brands realize it.

We do so by translating the difference a brand can credibly make, that consumers care about, and society needs, into something so creatively captivating that the world wants to get behind it.

With willing consumers in our sails we then execute like only we know how, instigating unprecedented participation, cultural impact and ultimately business transformation.