Velveeta Gold

Client: Velveeta


After the cheese-scented nail polish, martini, and drip lip cuff, Velveeta is back with another unapologetic statement of self expression with Velveeta Gold, a semi-permanent hair dye that’s as bold and gold as the cheese itself.

Hair is one of the ultimate symbols of self-expression, so we created this unexpected color for those that boldly seek pleasure and live life their own way. 

With the help of Julia Fox, an icon of assertive individuality, we launched Velveeta Gold courtside during a basketball game in NYC and watched the internet rally around Velveeta’s latest drop.


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