The independent creative agency that instigates consumer participation on behalf of brands.

We tap into the unprecedented potential of today’s empowered consumer. Led by our The Consumer is the Medium™ philosophy we have mastered the art, and the science, of participation. We create audacious brand ideas that respect the consumer’s intellect, values and ability to contribute - ultimately transforming the audience from a passive recipient into an engaged participant and propagator of our messages. We are fast becoming the world’s leading experts at bringing brand platforms to life that make the most of the media and technological innovations that will only continue to further empower consumers.


We have mastered how to make our transformational brand ideas sticky across every medium to achieve business and marketing objectives.

Example Projects

Kraft Heinz, Oscar Mayer
Keep it Oscar
Kraft Heinz, Velveeta
That’s La Dolce Velveeta
An insights-driven unique strategic and go-to-market process that ensures our ideas punch above their weight. We unearth the honest and optimistic shared truth - to make consumers willing participants and achieve brand and business goals.

Example Projects

Google, Demo Slam
Can Your TV Do That?
Food Gone Good
A centralized process to harness the collective energy and align all partners, internal and external, around transformational ideas.

Example Projects

The Last Mile
Yours To Make
Kraft Heinz, Oscar Mayer
Meatifying Beauty
Centered around the ever-evolving ways consumers will experience the brand.

Example Projects

Kraft Heinz, Velveeta
That’s La Dolce Velveeta
Stan Smith, Forever
adidas Originals
OMNI Zxience Edition
Working with our internal studio, Attic22, and external partners to make work nimbly and cost-effectively with executional excellence.

Example Projects

adidas Originals
Adidas ZXience Network
Adopt a Runner
Google, Demo Slam
The Consumer is the Medium™ for the message. Never the destination.
Founded in New York City in 2007, Johannes Leonardo is an independent creative agency built for a world where humans are the most influential vehicles for ideas to spread. By blending the powerful traits of long-term brand building with a modern approach to generating consumer participation, that acknowledges the audience as a starting point rather than endpoint for our messages, we have profoundly impacted some of the world’s most influential brands at their most important moments. The fundamental shift in how consumers engage with brands is only just beginning. So with every passing year the cultural relevance and business impact of our work only becomes greater.

Client List

  • adidas
  • adidas originals
  • Amazon
  • Apeel Sciences
  • bezos family foundation
  • Instagram
  • Kraft Heinz
  • Kraft Macaroni & Cheese
  • Oscar Mayer
  • Velveeta
  • Classico
  • Monteverdi Tuscany
  • Uber
  • Volkswagen North America
  • Danone
  • EA Sports
  • Gap
  • Ore-Ida
  • Bagel Bites
  • Molson Coors
  • New York City Football Club
  • Ted
  • Venmo
  • When We All Vote
We are Johannes Leonardo   We are Johannes Leonardo   We are Johannes Leonardo   We are Johannes Leonardo We are Johannes Leonardo   We are Johannes Leonardo   We are Johannes Leonardo   We are Johannes Leonardo

Our Commitments

Free the Work
FREE THE WORK is a global non-profit organization leveling the playing field for creators behind the lens everywhere. JL has committed to include at least one underrepresented creator in triple bid projects (1-in-3 Triple Bid Pledge commitment).
Minorities in Film
MINORITIES IN FILM helps people with disabilities and people of color accelerate their careers in the entertainment industry through education, collaboration, and equity. JL is part of their MiFilm Branded Lab program, guiding directors with no commercial experience through the process of briefing, treatment, and award.
Green the Bid
GREEN THE BID is a volunteer coalition, led by its founding members and stakeholders of the commercial community.