The independent creative agency that instigates consumer participation on behalf of brands.
Johannes Leonardo is the agency for the new era of participation. Founded in New York City in 2007 on the belief that The Consumer is the Medium™, JL believes that brands, ideas, and messages only reach their full potential when people participate. The agency is proud to partner with companies who thrive in this new era, including adidas, Volkswagen, Kraft-Heinz, and Instagram. Together, we create brand ideas worthy of participation.
Capabilities
Integrated Creative
We have mastered how to make our transformational brand ideas sticky across every medium to achieve business and marketing objectives.
Example Projects
Brand and Comms Strategy
An insights-driven unique strategic and go-to-market process that ensures our ideas punch above their weight. We unearth the honest and optimistic shared truth - to make consumers willing participants and achieve brand and business goals.
Example Projects
Single Point Lead Model
A centralized process to harness the collective energy and align all partners, internal and external, around transformational ideas.
Example Projects
Design and Branding Systems
Centered around the ever-evolving ways consumers will experience the brand.
Example Projects
Production Services
Working with our internal studio, Attic22, and external partners to make work nimbly and cost-effectively with executional excellence.
Example Projects
The Consumer is the Medium™ for the message. Never the destination.
Founded in New York City in 2007, Johannes Leonardo is an independent creative agency built for a world where humans are the most influential vehicles for ideas to spread. By blending the powerful traits of long-term brand building with a modern approach to generating consumer participation, that acknowledges the audience as a starting point rather than endpoint for our messages, we have profoundly impacted some of the world’s most influential brands at their most important moments. The fundamental shift in how consumers engage with brands is only just beginning. So with every passing year the cultural relevance and business impact of our work only becomes greater.
Client List
- adidas
- adidas originals
- Amazon
- Apeel Sciences
- bezos family foundation
- Kraft Heinz
- Kraft Macaroni & Cheese
- Oscar Mayer
- Velveeta
- Classico
- Monteverdi Tuscany
- Uber
- Volkswagen North America
- Danone
- EA Sports
- Gap
- Ore-Ida
- Bagel Bites
- Molson Coors
- New York City Football Club
- Ted
- Venmo
- When We All Vote
Our Commitments
Minorities in Film
MINORITIES IN FILM helps people with disabilities and people of color accelerate their careers in the entertainment industry through education, collaboration, and equity. JL is part of their MiFilm Branded Lab program, guiding directors with no commercial experience through the process of briefing, treatment, and award.