We launched our signature cheese-scented polish through a social campaign that showed our newest generation of pleasure-seekers living La Dolce Velveeta through the lens of enjoying life, pinkies out. We brought in models and influencers to show us how they make the everyday ordinary feel outrageous and extraordinary — with nothing more than the right polish and a pinkies out kind of attitude.
Pinkies out motherforkers
After successfully launching La Dolce Velveeta as a lifestyle brand, we needed to continue to prove to the world we’re no longer just a cheese, but a symbol of so much more…
We partnered up with Nails Inc. to launch Velveeta Pinkies Out Polish — a nail polish that encourages you to live every moment pinkies out, not just the fancy ones. Because that’s La Dolce Velveeta.