That Kraft Mac & Cheese Feeling

Client: Kraft Mac and Cheese

Synopsis

 Kraft Mac & Cheese isn’t just comfort food. It’s a feeling. Like being wrapped in a warm bear hug.

We collaborated with Sam Brown and Electric Theater Collective to create films that don’t just show how Kraft Mac & Cheese tastes like, but we wanted to depict that specific feeling that you get when enjoying that classic comfort food. Everything in these films has been crafted to make the viewer feel the same way when watching them, from music to sound design to VFX.

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