On the website, people could unleash our @wheresthemac Twitter account, which will automatically tweet something hilarious to McDonald’s. People could also tweet from their personal accounts. And for anyone who wanted to take one step further, we gave them the chance to fill out the McDonald’s form complaining about the absence of mac on their Big Mac.
Can you really call it a Big Mac if it doesn’t have mac in it? We decided to throw some common sense onto this issue and show the world (but also McDonald’s) that Kraft Mac and Cheese belongs in their Big Mac.
In order to make the dreamiest food combo come true, we created www.wheresthemac.com. A website that ignited our cause and allowed you to ask McDonald’s to take some responsibility.
EARNED MEDIA IMPRESSIONS
POSITIVE TO NEUTRAL SENTIMENT
PEOPLE DEMANDED THE MAC