Instagram Teen Accounts
Client:
Instagram
Synopsis
At every stage of life, parents use tools to help look out for the safety of their child, whether that’s a hand to hold, a helmet, a ride home, or a curfew. And now for parents of teens, there’s Instagram Teen Accounts —one more tool to help parents protect their child at this stage of life.
Directed by Lana Senaoui and photographed by Mayan Toledano, the campaign was shot with real parents and their teens to capture authentic relationships on screen. At the heart of this project was a desire to make sure both counterparts felt seen in our work. In the end, our campaign became a celebration of the nuanced, modern relationship that parents have with their teens.
