End of Summer with Instagram
Synopsis
We’re back with the third chapter of Instagram’s connection campaign that centers around everyday creativity. The campaign consists of small stories of connection captured through the authentic and raw lens of director Vince Haycock—showing how Instagram plays a natural part in Gen-Z lives as they express themselves and connect on the platform
Seventeen films of everyday creativity.
In this continuation of the campaign, we focused even more on all the creative ways Gen Z authentically play on Instagram, whether it’s sharing an Add Yours music sticker to learn more about your friend’s favorite anthem, cleverly captioning a meme only your friend gets, or creating a chain of notes to show team spirit. Showing how all of these little acts of everyday creativity lead to bigger moments of connection.
