We brought the tests to life by taking a page from the iconic VW commercials of the past — the ones that found beauty in the simplicity of a white cyc, a straightforward story, and a twist that made you smile.
It’s a VW
Client:
Volkswagen
Synopsis
We showed Volkswagen’s obsession with tweaking and testing every detail of their cars through a series of ads inspired by the brand’s classic spots from the past – always simple, clever, and hard to ignore.
Volkswagen cars look beautiful, but there’s a lot more to them than what meets the eye.
Before a VW hits the road, every detail has gone through thorough testing – whether it’s a 12-year-simulation that pushes durability to the limit, roof structure pressure test to make sure their drivers stay safe (in any position), or an 11,000 people survey ensuring their seats are perfectly comfortable for everyone.
