Tomato, Tomauto
Synopsis
To celebrate the 75th anniversary of Volkswagen, we’re honoring all of the people and parts that make Volkswagen, Volkswagen. Introducing VW enthusiast Jamie Orr, and the VW part from the German Katalog that just happens to be a condiment.
Beloved by Germans, but little-known to Americans – until now. For the first time ever, we brought Volkswagen OTL Katalog Part #00010ZDK-259-101 stateside. We created a documentary with VW enthusiast Jamie Orr, a classic VW print ad, Tomauto merch, and a healthy serving of social. We made a dramatic entrance in a real-life Tomauto at VW car show, L’oe Show, took over the Volkswagen website, and sold out instantly on TheTomautoShop.com. Oh, and we made history as the first car company to attend a food festival, ChainFest LA. Introducing Volkswagen Gewürz Ketchup Brand, the condiment brought to you by a car company.
