And in the heat of summer, we introduced Velveeta smoked queso, a smokin’ hot way to make any BBQ bolder, with the same unapologetic Velveeta taste.
Living La Dolce Velveeta
Client:
Velveeta
Synopsis
Inspired by a new cast of Velveeta pleasure-seekers, we continued to explore what it means to Live La Dolce Velveeta. We introduced 5 moments from the grocery store to a hidden stash of golden loaves, that celebrated their love affair with Velveeta. What resulted was a natural celebration of the brand’s unapologetic boldness.
