IIInfinity

Client: adidas

Synopsis

IlInfinity isn’t just from the future— it’s a message to the future.

It’s a statement from this generation not to the last one, but the next one.

That we’re the ones they’re going to look back on.

That IlInfinity is going to become the reference for generations to come.

In order to create something timeless, you have to let go of the past, and embrace the present as much as possible to inspire the future. The way we look back at the Kobe’s is how the next generations will look back at us. Mad, Nova, Crazy, all future facing designs ready for the next frontier. Not for yesterday, for tomorrow, the future is waiting on us… We are the reference.

IlInfinity redefines off-court style by blending cutting edge design with adidas’ basketball technology, offering the best of both worlds in comfort and fashion. By merging adidas rich basketball archive with today’s most advanced innovations, the Illnfinity collection are sneakers that not only captivate the present but inspire the future.

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