Johannes Leonardo

THE CONSUMER IS THE MEDIUM THE CONSUMER IS THE MEDIUM

— JOHANNES LEONARDO, 2007

Adidas Launches Star-Studded Brand Push for Originals Line

Adidas kicked off a year-long global campaign for its Originals line today with a star-studded spot that challenges what it means to be superstar.

The push -- one of the largest ever for the Originals brand -- celebrates the 45th anniversary of the Superstar, the Originals' most iconic and one of its best-selling shoes. 

Read more at AdAge

ORIGINALS

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DON’T JUST VISIT

 

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THE CHEW LIFE 

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All Work

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Our Story

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OUR PHILOSOPHY

Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.

Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.

Openings

Contact

  • T 212 462 8120
  • 628 Broadway
  • Sixth Floor
  • New York, NY 10012
  • USA

New Business

Carter Collins

carterc@johannesleonardo.com