Johannes Leonardo's Reimagining of Sinatra's 'My Way' For Adidas Takes Top Music Prize at Cannes
New York agency Johannes Leonardo, with an assist from Frank Sinatra, won the Grand Prix in the Music category of the Entertainment Lions here in Cannes tonight for its Adidas Originals work about the meaning of originality, featuring fresh takes on one of the most overplayed songs in history.Read More at Adweek
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ORIGINAL IS NEVER FINISHED
Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.
Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.