The film was supported by car tops, digital OOH and cheeky social posts, as well as bespoke excuses to help you sneak away to your getaway ride.
Uber Reserve lets you book your ride up to 30 days in advance. So, we encouraged customers to book their getaway rides and plan their family escape for the holidays ahead of time.
70% of Americans come into conflict with family over Thanksgiving. So we decided to offer them what we’ve all been waiting for, a getaway plan.
We launched a branded entertainment campaign positioning Uber Reserve as the perfect getaway car for when you know family time will drag on too long.
Along with Uber, we created a 3-minute cinema spot and unique movie posters to intercept people where they already escape to before Thanksgiving – at the movies.