Uber Reserve Airport Dad Lounge

Client: Uber

Uber rewards “Airport Dads” with a lounge all their own


To increase awareness of Uber’s Reserve feature we looked to Airport Dads – the archetypal planner and unlikely frontman whose hypervigilance provides the same benefit as our product. Peace of mind. 

We built an exclusive Airport Dad Lounge in Chicago O’Hare airport. A planners paradise, it had everything an Airport Dad could need or want. All you had to do to access the lounge was reserve your ride.

What’s an airport dad without their trademark fit? We created exclusive swag for these planning pros to keep them properly attired from head to toe. Custom hats, eye masks, socks, Lusso footwear, bag tags, and Away luggage.

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