The Will

Client: Uber

“Get Your Ride Right” is Uber’s newest campaign that shows off its suite of products. With this kind of control and customization, you can sit back and enjoy the ride. The right one.


You’re trying to impress a date, so you ponder an Uber Black ride.

But you also want to be more eco-friendly, so you consider an Uber Green ride.

But the reason you like him in the first place is because he’s a guy who’s finally as tall as he says in his profile. So you go with a Comfort ride.

Life evolves so fast and no two moments are the same.

Shouldn’t the same go for how you get there?

The Task

Demonstrate that there’s more to Uber than UberX.

Next Projects

Uber Reserve Airport Dad Lounge
We built an exclusive airport lounge to reward Uber Reserve’s most loyal patron – the Airport Dad.
See project
Go Along For The Ride Uber Teen Accounts
Introducing Uber teen accounts. Teens can request their own trips, and parents can go along for the ride.
See project