The Will

Client: Uber

“Get Your Ride Right” is Uber’s newest campaign that shows off its suite of products. With this kind of control and customization, you can sit back and enjoy the ride. The right one.


You’re trying to impress a date, so you ponder an Uber Black ride.

But you also want to be more eco-friendly, so you consider an Uber Green ride.

But the reason you like him in the first place is because he’s a guy who’s finally as tall as he says in his profile. So you go with a Comfort ride.

Life evolves so fast and no two moments are the same.

Shouldn’t the same go for how you get there?

The Task

Demonstrate that there’s more to Uber than UberX.

Next Project

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Uber Reserve lets you book your ride up to 30 days in advance. So, we encouraged customers to book their getaway rides and plan their family escape for the holidays…
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