Client: Volkswagen

Out Of Its Darkest Moment, A Company Is Reborn


Volkswagen has been hard at work to remake the company and its products. In the darkness of crisis, it was pushed to question and radically reinvent itself – literally going back to zero to create a fully electric fleet.

The Task

We were asked to be part of the most important comms and cultural moment in the history of the German automaker.

But  before introducing a new brand platform, we knew we needed a powerful redemption moment – a way for VW to “clear the air.”

We chose to address the matter in the most courageous way possible, head on with a piece of work unlike any other in the auto category. ‘Hello Light’ is an emotional creative film and invitation to be part of the brand’s  future. 

The Look

We supplemented ‘Hello Light’ with a series of print ads breathing new life into an intimate and traditional medium: “After the Bad Buzz, Here is A Better One,” that embraces the brand’s hallmark wit and “Lemonade,” an homage to the brand’s iconic “Lemon” print ad from the 1960s.


Next Projects

What’s Behind the Golf R
VW celebrates new ways forward with a story told in reverse.
See project
Those Guys
In a time when the world is more unpredictable than ever, Volkswagen wants to continue championing those who drive with an open mind.
See project