Meatifying Beauty

Client: Kraft Heinz, Oscar Mayer

Introducing a cold cut of self-care.


For more than a century, Oscar Mayer has injected levity into everyday moments – from creating a 27-foot-long rolling Wiener, to the memorable jingles, to inspiring families to make unforgettable face masks by biting holes in bologna slices for their eyes and mouth. As a nod to what has made Oscar Mayer iconic, we worked with the brand to release the real deal: a bologna-inspired face mask that rejuvenates your skin while recapturing that childhood joy.

The Idea

The Look

Oscar Mayer brings its playful spin on the often serious “New Year, New You” trope with a meaty take on the self-care space. Inspired by those who used to playfully make masks out of their bologna as kids, this product was born to be a modern-day way to spark smiles for Oscar Mayer fans and beauty enthusiasts alike. This is the latest in Oscar Mayer’s “Keep It Oscar” Campaign, which aims to create work that feels more like pop-art and less like traditional commercial advertising – inspired by the old, modernized for today.

Oscar Mayer partnered with Seoul Mamas, a premier Korean beauty and skincare company, known for their typical luxury clients and retailers. The hydrogel face masks are hydrating and restoring. They promote skin elasticity, improve hydration and moisture retention, offer anti-inflammatory benefits, and provide protection for the skin. The masks will rejuvenate your beauty routine, while also bringing an unexpected smile to your face.


The face masks are available for $5 each via Amazon beginning January 19, while supplies last.

Ad Age — 01.19.2022
Oscar Mayer Gets in Your Face With a Beauty-Inspired Bologna Mask
People — 01.19.2022
Oscar Mayer Launches a Bologna Sheet Mask — and No, It’s Not Made of Real Bologna
Allure — 01.20.2022
What the Hell Is Up With This Oscar Mayer Bologna Sheet Mask?

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