Oscar Mayer Stupid or Genius

Sparking the great wiener debate.

Synopsis

For Summer, we invited people to the not-so-serious side of life, by toasting (and roasting) the ultimate icon of summer shenanigans— the hot dog wiener.

Stupid or Genius is a campaign that celebrates bizarrely playful ways to eat wieners.

We partnered with Popbar to make The Cold Dog, a hot dog-flavored frozen pop. It’s a dream for some, a nightmare for others, but undoubtedly has the world talking about hot dogs more than ever.