Oscar Mayer Stupid or Genius

Client: Kraft Heinz, Oscar Mayer

Sparking the great wiener debate.


For Summer, we invited people to the not-so-serious side of life, by toasting (and roasting) the ultimate icon of summer shenanigans— the hot dog wiener. 

Stupid or Genius is a campaign that celebrates bizarrely playful ways to eat wieners.

We partnered with Popbar to make The Cold Dog, a hot dog-flavored frozen pop. It’s a dream for some, a nightmare for others, but undoubtedly has the world talking about hot dogs more than ever.


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