We collaborated with rising star director, Onda, for the films and the stills. Through his unique eye, we were able to establish a distinct and ownable peach world where our stories come to life in spectacular and simple ways.
Believe That.
Client:
adidas Basketball
Synopsis
There’s no one like Anthony Edwards. His unique brand of confidence and self-belief is powerful and unwavering. He believes in himself so much that it makes you want to believe, too. To introduce his first signature shoe, AE 1, we created a series of films that echo Ant’s personality and confidence to inspire the next generation of hoopers to do the impossible like he did. The first of those films put the culture on notice that the AE 1 is the best in the game by calling out competitor shoes—uncensored.
100% Ant. 100% Atlanta. 100% adidas. We truly let Ant be Ant to debut his signature shoe in his own words, his own way. Each film embodies his confidence and joy. Reminiscent of 90s basketball commercials. Bold. Irreverent. Unforgettable.
How adidas channeled Anthony Edwards’ swagger for its social-led foray into the sneaker wars
It’s only money shots at adidas basketball
