To launch the fifth iteration of his signature shoe with adidas Basketball, we worked with director/photographer Jameela Elfaki to not just tell our poignant story, but also capture a range of stills of the shoe in action.
The Drive explores Donovan Mitchell’s Why – who he does it for, and what keeps him going. And it’s never once been about him or the accolades – it’s been about his community. The people that helped him succeed, the fans that chant his name in the arena, the kids that model their game after his on backyard courts. Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.
Our film captured an intimate look at the Mitchell family, with Donovan’s mom Nicole’s inner monologue about her son. She muses about their journey here as a family, how far Don’s come, and how proud she is to have raised him into the star that he is.