Oscar Mayer BACOFF
Client:
Kraft Heinz, Oscar Mayer
More than half of vegans break their diet for bacon. We decided to give them a break from temptation this World Vegan Day, by removing Oscar Mayer bacon from the internet for 24 hours. We also asked people to join in and pledge to bacOFF with us…for a chance to win a lifetime supply.
Synopsis
Did you know bacon was a gateway meat? We didn’t, either.
So to help vegans avoid bacon-y temptation this World Vegan Day, we launched a social campaign to remove our bacon from the Internet. We also invited people at home to abstain from bacon and pledge to bacOFF with us for 24 hours…for a chance to win a lifetime supply. (Because 24 hours without Oscar Mayer bacon feels like a lifetime, tbh.)
THE TASK
Remove the temptation of delicious bacon for vegans on World Vegan Day.
