Kraft Heinz
Bagel Bites: How Dogs Wear Pants

After launching the new Bagel Bites campaign, “Pizza on a Bagel - We Can All Agree With That,”  we couldn’t stop debating one of the campaign films which posed the question: how would a dog wear pants?

So for National Dog Week, we brought the debate into the real world with real life pants for dogs. Along with a Twitter poll stoking the debate, we launched our online store, www.HowDogsWearPants. com, which sold both 2-Legged and 4-Legged doggie pants. 

The pants sold out the same day of launch.

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No matter how you think dogs should wear pants, we can all agree that dogs are adorable in Bagel Bites pizza snacks pants. 

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