VW KONG For A Cause
Client:
Volkswagen
Germans have always had a thing for quality engineering
Synopsis
Back in the 1970s, a mechanic’s German Shepherd became fixated on the spare part of a VW Bus–which inspired his owner to create a dog toy in its likeness: the iconic KONG. 50 years later VW and KONG have partnered up to create a limited edition dog toy for a good cause, as for every toy purchased, VW will partner with KONG & VCA Charities to donate one to a local shelter.
The story of a mechanic, his German Shepherd, and the VW Bus part that inspired an iconic dog toy named KONG.
Why Volkswagen is partnering with dog toy brand Kong
