Client: Oscar Mayer


No matter how hard you try, mornings always get scrambled. So instead of trying to fight this truth, we leaned into the fun of it for the launch of Oscar Mayer’s (aptly named) new breakfast product: Scramblers.

In playful Oscar Mayer fashion, we created a campaign that started with brain-teasing, word-playing animations. Then, our delightfully scrambled campaigned continue through OOH, a live news activation, and Easter egg webpages, to introduce the fun of Scramblers to the world.


Next Projects

Oscar Mayer
Council of Franks
In a world where we’re bombarded by debates, we created a local council to hold the most important one: how to best enjoy Oscar Mayer 100% Beef Franks.
See project
Oscar Mayer
Oscar Mayer Hot Dog Car, meet Velveeta Cheese Car. Boom! A Cheese Dog is born.
See project