Scramblers
Client:
Oscar Mayer
Synopsis
No matter how hard you try, mornings always get scrambled. So instead of trying to fight this truth, we leaned into the fun of it for the launch of Oscar Mayer’s (aptly named) new breakfast product: Scramblers.
In playful Oscar Mayer fashion, we created a campaign that started with brain-teasing, word-playing animations. Then, our delightfully scrambled campaigned continue through OOH, a live news activation, and Easter egg webpages, to introduce the fun of Scramblers to the world.