Cheeseplosion

Client: Oscar Mayer

Synopsis

We started with the product truth that with every bite into an Oscar Mayer Cheese Dog comes an explosion of cheesy goodness. Knowing the Film was launching right around Summer Hollywood blockbuster season, we looked to stage a scene from an action movie. Dead simplicity is a brand hallmark, so we thought, what happens when a hot dog car and a cheese car collide? A Cheese Dog is born, of course! The final spot, and larger idea, “answers” how Oscar Mayer Cheese Dogs came to life.

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