Client: Instagram

Making instagram a safe space for the real you to shine


Instagram was introducing a new set of well-being tools for users to curate the space they needed. Things like mute, block and hide comments.

The Idea

When your social platform is customized by you so that you can control the experience, it becomes just the friend you need. 

With a series of platform content pieces, we inspired users to adopt the new well-being features and take control of their own experience.

Instagram is now Yours to Make.

Next Projects

So Much to Share
Explore the multiverse of Instagram with a musical, modular ode to all that is entertaining on the platform. 
See project
Connected Through Instagram
A celebration of the way today’s teens create real connections and friendships on Instagram through small, everyday acts of creative expression.
See project