The “Original is Never Finished” spot, which features a multi-generational cast of some of the world’s biggest names, including Frank Sinatra, Dev Hynes, Snoop Dogg, Mark Gonzales and Kareem Abdul-Jabbar, is influenced by past creations to inspire creators the world over the feed off artists new and old.
Original is Never Finished
Client:
adidas Originals
Adidas originals inspires a new generation to redefine the meaning of originality.
Synopsis
Our third year of the strikethrough campaign for adidas Originals takes on a topic close to its heart—originality.
The Idea
The launch film is itself a demonstration of the brand’s philosophy. With a radical re-interpretation of the much used track “My Way” popularized by Frank Sinatra, the film proves if you push something far enough it becomes original again.
Our third year of the strikethrough campaign for adidas Originals takes on a topic close to its heart—originality. The “Original is Never Finished” spot, which features a multi-generational cast of some of the world’s biggest names, including Frank Sinatra, Dev Hynes, Snoop Dogg, Mark Gonzales and Kareem Abdul-Jabbar, is influenced by past creations to inspire creators the world over the feed off artists new and old.
