With the film spanning over three decades of Oasis fandom, finding authentic looks, faces, and fans was paramount. Over 300 extras were street cast from around the UK, focusing on those who truly love the band. Vintage apparel was sourced from adidas’ Archives to clothe our worlds. Period-correct makeup, hair, set dressing, and more, were crucial in creating worlds that didn’t feel so much created as curated.
Original Forever
Client:
adidas Originals
Synopsis
“People will never ever forget the way that you made them feel.”
—Noel Gallagher
This wasn’t just a campaign; it was a love letter to the brothers who have loved the Three Stripes since forever.
Two entities that have gone hand in hand since the beginning, touching the lives of millions, creating a feeling that will live forever.
Created in collaboration with director Leigh Powis of ProdCo and adidas, this is the story of band and fan coming together, as crowd surfers lead us through time towards the front of the stage.
Set to Oasis’ iconic first single “Live Forever,” this was the first time Liam & Noel Gallagher were seen together, outside of their Live ’25 tour announcement, in over a decade. The adidas x Oasis collection features throughout, while the brothers are the anchors of the film—the two faces the world have waited for years to see, finally back together.
The Oasis x adidas lookbook continues the story of band and fan, in a timeless series capturing moments in the crowd. Lensed by celebrated photographer Lauren Luxenberg, supported by archival imagery from photographers Mick Hutson, Paul Slattery, and Tom Sheehan.
