Krafts Singles Single

Client: Kraft Heinz

Moving out of the kitchen and into the cultural spotlight, Kraft Singles drops the Singles Single. And it features none other than multi-platinum singer/songwriter/chef Kelis. Yes, that Kelis.

Synopsis

“Square It (feat. Kelis)” is a full-length musical track that explores all the glorious ways to use a Kraft Single while throwing shade at all other cheeses. Hella hotta than ricotta.   

The Idea

The Singles Single launched on all streaming platforms alongside a limited edition vinyl record with packaging designed to match the iconic Kraft Singles American cheese. 

And it was accompanied by a music video directed by Sammy Rawal and starring Honey Balenciaga. A feast for your eyes. Also just a feast. 

 

The track also scored a series of highly choreographed short-form videos showcasing the ubiquity of Kraft Singles across a smorgasbord of dishes.

More

Stream “Square It (feat. Kelis)” and watch the official music video.

More

Press — 02.25.2022
Press — 02.28.2022
Press — 03.23.2022

Next Projects

Bagel Bites Dog Pants
To settle the debate, how would a dog wear pants? We created the pants in real life and let the people decide.
Kraft Heinz
Wienners For Everyone
The sad truth: generally, life is a lot easier if you have a wiener.
Kraft Heinz, Oscar Mayer