“Square It (feat. Kelis)” is a full-length musical track that explores all the glorious ways to use a Kraft Single while throwing shade at all other cheeses. Hella hotta than ricotta.
The Singles Single launched on all streaming platforms alongside a limited edition vinyl record with packaging designed to match the iconic Kraft Singles American cheese.
And it was accompanied by a music video directed by Sammy Rawal and starring Honey Balenciaga. A feast for your eyes. Also just a feast.
The track also scored a series of highly choreographed short-form videos showcasing the ubiquity of Kraft Singles across a smorgasbord of dishes.
Stream “Square It (feat. Kelis)” and watch the official music video.
