So for National Dog Week, we brought the debate into the real world with real-life pants for dogs. Along with a Twitter poll stoking the debate, we launched our online store, www.HowDogsWearPants.com, which sold both 2-Legged and 4-Legged doggie pants.
Bagel Bites Dog Pants
Client:
Kraft Heinz
SYNOPSIS
After launching the new Bagel Bites campaign, “Pizza on a Bagel – We Can All Agree With That,” we couldn’t stop debating one of the campaign films, which posed the question: how would a dog wear pants?
IDEA
To settle the debate, we created the pants in real life and let the people decide.
APPROACH
REACTION
The pants sold out the same day of launch.
But no matter how you think dogs should wear pants, we can all agree on one thing. Dogs are adorable in Bagel Bites pizza snacks pants.
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