ID. Buzz Launch

Client: Volkswagen

When asked to launch the most anticipated car in automotive history, we leaned into what it was best known for in the 60’s - its iconic two tone paint job and its original spirit.

Synopsis

We took over bus routes and terminals across the country to reintroduce the beloved and iconic Volkswagen bus, now gone electric, and aptly named the ID.Buzz

We started it all a week before the launch, with a nationwide teaser highlighting all the colors the ID.Buzz has to offer.

And then turned those teasers into smart, witty reminiscent Volkswagen ads…

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