Change is a Team Sport

Client: adidas

Bringing together game-changers from across the worlds of music, fashion, sport and art.

Synopsis

Celebrating five decades of culture makers, adidas is relaunching the brand’s most iconic shoe

The new redesigned Superstar — through a story that focuses on the future of the brand, while paying homage to its past collaborations.

Approach

Adidas Originals’ new Superstar commercial, directed by and starring Jonah Hill alongside a cast of adidas’ family of creators, depicts a facility where creators from different crafts and generations come to work together for change.

The film follows skater Jenn Soto as she makes her way through the facility and meets an array of different game-changers across the worlds of music, fashion, sport and art. Along her journey the film shows that change doesn’t happen alone. Rather, it’s through teamwork that real change can happen.

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Reaction

Muse by Clio — 04.16.2020
Adidas Salutes Teamwork in Star-Powered Ad by Johannes Leonardo

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