The film follows skater Jenn Soto as she makes her way through the facility and meets an array of different game-changers across the worlds of music, fashion, sport and art. Along her journey the film shows that change doesn’t happen alone. Rather, it’s through teamwork that real change can happen.
Change is a Team Sport
Client:
adidas
Bringing together game-changers from across the worlds of music, fashion, sport and art.
Synopsis
Celebrating five decades of culture makers, adidas is relaunching the brand’s most iconic shoe
The new redesigned Superstar — through a story that focuses on the future of the brand, while paying homage to its past collaborations.
Approach
Adidas Originals’ new Superstar commercial, directed by and starring Jonah Hill alongside a cast of adidas’ family of creators, depicts a facility where creators from different crafts and generations come to work together for change.
Reaction
Adidas Salutes Teamwork in Star-Powered Ad by Johannes Leonardo
