“Stan and Kermit had an instant connection, reminiscing together on a bench in a park as if we’d reunited long lost friends, said Mina Mikhael, Creative Director at Johannes Leonardo. “This bond was the basis for a series of shorts, listening in on their lunch plans, conversations, or simply hanging out. Two icons who speak loudly without needing to say a word, it was the perfect match for our campaign.”
The campaign begins with this content, scattered throughout social and digital spaces aimed at Gen Z audiences. With a classic sneaker like Stan Smith, the target is essentially anyone with feet (even frogs). But we focused on a win with the Gen Z market who care as much about the style as how it’s made. To keep Stan Smith truly timeless for this next generation, we need to shift towards more sustainable behavior— allowing the shoe that’s never gone out of style, to live forever.
The conversation continues with the long form film “Being Green,” as Kermit speaks to how being green is something everyone can be a part of, featuring some obvious and not so obvious cameos. Sweeping across the globe, adidas taps their partners including Yara Shahidi, Iddris Sandu and Nora Vasconcellos who are all individually advocates in sustainability and collective well-being. And for the eagle-eyed viewer, there are hidden appearances from Yoda, Groot, the Hulk, and other Disney characters as we also celebrate the launch of a Disney x Stan Smith sustainable collection.
