When We All Vote

Client: When We All Vote

When all eligible voters vote, the world changes for the better


Created by Michelle Obama, When We All Vote is a leading national, nonpartisan nonprofit on a mission to change the culture around voting and to increase participation in each and every election by helping  to close the race and age gap. 


A visual identity that could be adopted by all partners and live across all touchpoints

When We All Vote brings together individuals, institutions, brands, and organizations to advance civic education and awareness by empowering all eligible voters to take action not just through voting but by advocating for their rights.  

We created an optimistic symbol that could be embraced by all, for the future that would unfold When We All Vote.