The Spokes Player

Client: EA Sports

Not a spokesperson. The Spokesplayer. Here to speak up for players too busy going all out to speak for themselves.


This new wave of players walk it before they talk it. And since they’re too busy going all out to stop and give themselves a pat on the back, somebody has to do it.


So, to launch the newest installment in the Madden NFL franchise, we created The NFL’s best-kept secret until now—The Spokesplayer.

He speaks up for this rising generation that’s too busy going all out to speak up for themselves. He’s not an agent or PR rep. He’s the man willing to say what needs to be said, with the heart of a player who’s got nothing but time to speak his mind.


In our launch film, ‘A New Era’, The Spokesplayer speaks up on how Patrick Mahomes, Lamar Jackson, Christian McCaffrey, Gamers, and Madden itself are going all out to change the game.

But this is just the start. The Spokesplayer promises to keep speaking up for the rising generation of players both on the field and between the sticks as the upcoming NFL season kicks off.

Next Project

EA Sports
Madden NFL 20
We Put Stardom in the Hands of the Gamer
See project