A proactive world cup initiative, the film is a cinematic homage to the power of Italian culture sparking conversations about heritage, values and the Italian way of life as a unique strength that builds champions.
The Piazza
Client:
A tragicomedy featuring Alessandro Del Piero.
Synopsis
Watch this badass group of Italian bambini give football legend Alessandro Del Piero a wake up call for the future of Italian football in this tragicomedy from Eataly, directed by JL’s own Leo Premtunico.
Staging an intervention, the bambini set the future of Italian football straight with food and culture at the heart of Italy’s success.
Because it was never the way Italy played that made them champions, but the way they lived.
Flying the flag for Italy this summer, Eataly is Italy.
