SS26 SUPERSTAR

Client: adidas Originals

Synopsis

SS26 Superstar marks the return of a timeless Icon — Samuel L. Jackson.

But make no mistake…this isn’t a chapter 2, or a follow-up from FW25.

This season, we’re introducing not only a brand new world, but also a cast of new Icons and an unforgettable story to tell.

Finding himself in the halls of a new, surreal world, on a hunt for the Original Icon — his Superstars — Samuel L. Jackson muses on what makes an Icon.

His words ringing true not only to the shoes themselves, but also for a new cast of Icons who don them.

Created in partnership with adidas Originals and director/photographer Thibaut Grevet, this season celebrates Icons who are here to stay — much like the Superstar’s lasting footprint on the world.

Alongside Samuel L. Jackson, SS26 stars current and next-gen Icons who have never answered to time — Kendall Jenner, Lamine Yamal, James Harden, Olivia Dean, Baby Keem, Jennie Kim and Tyshawn Jones.

Next Projects

FW25 Superstar
Icons don’t follow time. They set it.
adidas Originals
Original Forever
A story born from the legacy of two brothers and Three Stripes.
adidas Originals