Rap Battle

Client: Kraft Singles


In partnership with IllmacTV and RapOff, we created a rap battle that reclaims the value of American Cheese, takes down dairy snobbery once and for all, and personifies Kraft Singles in the way we’ve always seen them: as the champion of the refrigerator.

First, we introduced the world to Slim Single with his very own freestyle that proved he was a real contender in the rap battle space. And then came the Fancy Cheese Takedown—a three and half minute rap battle that settled the score in the cheese drawer.