Because, for nearly 170 years, the brand has stood by its people, and it’s proud to stand them with them now. Together, we’ll weather this storm.
LightHouse
Client:
MassMutual
Live Mutual
Synopsis
Boston Light is—in both name and structure—a symbol of what MassMutual stands for: stability, a long-term approach to (financial) security, and a beacon of positivity.
The Idea
Given the economic landscape, this spot is meant to reassure policyholders and customers.
