Food Gone Good

To introduce more than a message, it was a new way of thinking that could cause a chain reaction inside the food production chain.

First, we helped create a unique visual identity. Visualize the product’s protective layer by taking inspiration from screen-printing, an art form based on layering, and create a look and feel unprecedented in the category.

We soon followed with a collection of “epiphanies”—sparks of inspiration in the form of film, print, OOH, in-store, digital, radio, and more. Each reminds you that food doesn’t just have to make a meal—it could make a difference.

Even now, the idea continues to build momentum. Bringing in partners, collaborators, retailers, and organizations across the food chain. And showing what happens when food doesn’t go bad. But instead, goes good.