To introduce more than a message, it was a new way of thinking that could cause a chain reaction inside the food production chain.
First, we helped create a unique visual identity. Visualize the product’s protective layer by taking inspiration from screen-printing, an art form based on layering, and create a look and feel unprecedented in the category.
We soon followed with a collection of “epiphanies”—sparks of inspiration in the form of film, print, OOH, in-store, digital, radio, and more. Each reminds you that food doesn’t just have to make a meal—it could make a difference.