Does Life Beautifully

Synopsis

Any car can take you through life, but not every car can do it beautifully. That’s where the Atlas comes in–a car that doesn’t just handle life as it comes, it does so with style and ease. 

In this campaign, directed by Martin de Thurah, we take a beautifully cinematic approach to the everyday hurdles life throws our way, from the search for one’s car amongst a sea of lost souls, to a family’s daily race against the clock–as each time the Atlas comes to the rescue.