Made in partnership with Will Wightman and the BlinkInk team, this irreverently charming campaign has been a spectacular journey of craft – from creating handmade prosthetics, hand-painted background scenery inspired by landscapes of Oregon and Idaho to the hand-drawn 2D animation that seamlessly integrates into the film.
Deliciously Predictable
Client:
Ore-Ida
Deliciously Predictable
Synopsis
It’s exciting to know how things will turn out when so much in life is out of our control. As anxiety has reached a fever pitch culturally, reassurance is cool. Certainty is exciting. So we’ve used the reassuring magic of Ore-Ida to modernize the brand for culture today with our new brand platform, Deliciously Predictable.
At the center of the campaign is a big, music anthem spot featuring a colorful cast of characters who sing the praises of certainty in every way it shows up in our lives.
