A Life Half-Full
Client:
Volkswagen
The launch of one of the most anticipated vehicles in automotive history
Synopsis
With its iconic two-tone paint job and electric heart, the Buzz is more than just the rebirth of the original bus — it’s a celebration of optimism, an anthem for people who know how to find fun in the everyday.
So with that, we invited America to see life half-full, to welcome a pop of color on its roads again, to be hopeful in inspiring a new generation of drivers to “have a little fun”.
Watch Volkswagen's joyful electric minivan ad
