Samuel L. Jackson stars alongside an all-Superstar cast in “Pyramids” & “Clocks,” where he muses on what makes something truly timeless. Drawing a line from ancient permanence and timepieces themselves, the icon connects the dots between time, relevance, and why some things… are forever.
FW25 Superstar
Client:
adidas Originals
Synopsis
Fashion changes, style returns, what’s trendy today is tacky tomorrow.
Timeless? That’s forever.
That’s Superstar.
Created with adidas Originals in collaboration with director/photographer Thibaut Grevet of Division, this a celebration of Superstar’s lasting cultural imprint, featuring a multigenerational cast of icons.
Samuel L. Jackson, Missy Elliott, GloRilla, Anthony Edwards, Mark Gonzalez, Gabbriette, Jennie Kim, and Teezo Touchdown, each represent a different era, domain, and definition of timeless—just like the Superstars they wear.
Stripped back to the purest form of style: black and white, the stark palette elevate simplicity into iconography. It’s not just a look—it’s a reminder that some things, like the Superstar, never need to chase trends to define them.
