The Wienie 500

Client: Oscar Mayer

The Wienermobile Race that became an instant American tradition and the most viewed campaign ever in KraftHeinz history.

Synopsis

To kick off grilling season Memorial Day Weekend, Oscar Mayer created the the most iconic hot dog event and race of the summer.

Photo Credit: Indianapolis Motor Speedway Photography

We built out the race borrowing from the playbook of all iconic worldwide sporting events.

The live event was streamed by over 1.5 Million people live across Fox Sports, and IndyCar channels, and was viewed live by more people than the actual Super Bowl.

Fox even broadcast a full behind the scenes documentary on how they shot the race live, with the same team from the Super Bowl and the Stanley Cup finals.

Photo Credit: Indianapolis Motor Speedway Photography

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