Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.



Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.

Leadership

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Jan Jacobs and Leo Premutico

Co-Founders and Chief Creative Officers

In 2007, Jan and Leo co-founded Johannes Leonardo based on the philosophy that the consumer has become the new medium. In the ten years since co-founding the agency, they’ve created transformative brand ideas for some of the world’s most influential companies. Their work for Google helped to usher traditional storytelling into the modern age and resulted in the mobile Grand Prix at the Cannes advertising festival. They re-positioned adidas Originals into challengers of the status quo with their strikethru campaign which has contributed to an unprecedented turnaround for the company, and was awarded the 2017 Entertainment for Music Grand Prix at the same festival. While the duo’s Live Mutual platform has not only allowed Mass Mutual to rise above the category and influence culture, it is also influencing the way the organization operates.

In addition to winning every industry accolade, the pair have twice been featured as one of Creativity's 50 most influential creative people. Prior to launching Johannes Leonardo, they served as ECDs at Saatchi & Saatchi New York where their work on P&G’s Tide’s 2008 Super Bowl spot helped the commercial be named one of the top 20 Super Bowl ads of all time by AdAge. In 2018, Johannes Leonardo was named to AdAge’s Agency A-List, a ranking of the nation’s top 10 advertising agencies.

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Ferdinando Verderi

Founding Member & Partner

Ferdinando Verderi is a founding member, partner and creative director at Johannes Leonardo. Since the agency’s start, Ferdinando has focused on expanding the agency’s reach towards the fashion, lifestyle and luxury industries stewarding global creative partnerships with clients such as Chanel, Alexander Wang and adidas Originals, Ferdinando was born in Italy and is based in NY.

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Bryan Yasko

President

Bryan Yasko is President at Johannes Leonardo, having joined the agency in March of 2016. Yasko’s 20-year career encompasses a stellar record of delivering new business growth and inspiring award-winning, effective work for global brands.
 
Before joining Johannes Leonardo, Bryan was the Global Business Director and a member of the executive management team at Droga5, where he led the agency’s largest accounts. In less than two years after joining in 2010, he repositioned the Prudential brand with the “Day One” and “Challenge Lab” campaigns, which earned numerous creative and effectiveness awards, including Gold and Titanium Integrated Lions at Cannes and TED’s Ads Worth Spreading prize for innovation, ingenuity, and intelligence in advertising. Under his watch, Android became the most viral brand of 2015 and produced the most shared ad of all time. He also led accounts and new business wins for Google, Motorola, and Chase. Yasko graduated from the Ohio State University with a B.A. in Psychology and Sociology. He lives in Manhattan with his wife and two sons.

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Emily Wilcox

Head of Account Management

As Head of Account Management, Emily leads our team of Account Leaders across our portfolio of Client businesses. She believes that great Account Leadership starts with strategically minded, creatively passionate people who are eager to solve business problems with the power of creativity.

Before joining Johannes Leonardo, Emily was Senior Vice President, Group Account Director at Saatchi & Saatchi where she led the General Mills account across a portfolio of brands including Cheerios, Pillsbury, Green Giant, Yoplait and Progresso, was a member of the NY Leadership team and led agency integration across the Publicis Groupe network. Prior to Saatchi, Emily worked at William Morris Endeavor Entertainment on the Global Revlon and Almay businesses, specializing in the development of celebrity talent campaigns.

As a strong supporter of the next generation of advertising talent, Emily has been a guest speaker at AAF AdCamp, and has been involved in multiple youth development programs throughout her career. Emily holds a B.A. in Public Communications from SUNY College at Buffalo, and an M.B.A. from The College of St. Rose. An avid runner and tennis player, Emily lives in Queens with her husband and daughter.

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Mark Aronson

Head of Strategy

As JL’s Head of Strategy, Mark Aronson leads a talented group of Brand, Communications and Social strategists across the agency’s roster of clients.


Mark joined JL From BBH New York, where he oversaw strategy across disciplines for Netflix Originals, Seamless, Johnnie Walker, British Airways, Westin Hotels and Newell Rubbermaid’s 19 global brands. Mark spearheaded the integration of Strategy, media and UX across clients, ultimately earning an Integrated Grand Prix at Cannes for Netflix’s House of Cards franchise. Prior to Joining BBH, Mark worked at Crispin Porter + Bogusky in Boulder leading strategy on Best Buy, Dominos and Met Life. Before that, Mark worked at CP+B in Toronto (and its predecessor Zig) on brands like IKEA, Molson-Coors, Greenpeace and Unilever's AXE brand.



Mark holds a degree in Industrial Relations from McGill University in Montreal. Mark is currently adjusting to life as a new dad, and lives in Brooklyn with his wife and young son.

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Dana May

Head of Integrated Production

As Head of Integrated Production, Dana oversees a team of fully integrated producers and a production unit of editors, animators, directors & photographers, across all of our client businesses. Her strong belief is production is more than just executional. She describes her team as creative partners, pathfinders, mediators, business strategists and brand stewards.

Before joining Johannes Leonardo, Dana led the Verizon Wireless business at McCann, and prior to that Dana was Head of Production CHI&Partners NY across all accounts, such as Global brands like Samsung, The Wall Street Journal as well as THIRTEEN/PBS and Every Mother Counts. While at CHI&Partners, Dana was a part of the leadership team that opened three offices in Canada to run the TELUS Telecommunications business. Dana has also produced award-winning work at other creative agencies, such as Droga5, Anomaly, BBH, Ogilvy & Mother. Brands included PUMA, Activision, Unilever, Google, Delta Air Lines, Budweiser, Miller Lite, Time Warner Cable - and many more.

Dana May graduated from the University of Cincinnati in the College-Conservatory of Music with a degree Electronic Media, and she lives in Manhattan with her husband and young son.

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