The range of content TV gives you is nothing short of remarkable. But the way we watch is far from it.
So when Amazon asked us to create a campaign to demonstrate the power of voice, we knew we had an opportunity to humanize the technology by leaning into the characters we love to watch.
We dramatized the need states of everyday entertainment lovers through three very different genres and entertainment tropes. From an armless zombie unable to use a remote, to a supervillain whose penchant for button-pressing has catastrophic results. Each of our characters allowed us to highlight the magic and ease of Fire TV in a way that felt worthy of the world of entertainment.