Vroom has an ambitious goal: to create the last early learning campaign, and do it for a population that needs it most: low-income parents. While there have been numerous child development efforts in the past, most have struggled to move the needle. We needed an entirely new approach to transcend the pitfalls of the classic PSA.

Since some of the world’s most prevalent brands sit right at the center of
bath-time, dinner time, and changing time, Vroom partnered with these iconic brands, transforming the product experience into brain building interactions between parent and child. This is the key to the initiatives model for scale and sustainability, creating a win-win virtuous cycle, brand building and brain building moments at the same time.