70% of Americans come into conflict with family over Thanksgiving. So we decided to offer them what we’ve all been waiting for, a getaway plan. 

We launched a branded entertainment campaign positioning Uber Reserve as the perfect getaway car for when you know family time will drag on too long.

We created a 3-minute cinema spot and unique movie posters to intercept people where they already escape to before Thanksgiving – at the movies.

The film was supported by car tops, digital OOH and cheeky social posts, as well as bespoke excuses to help you sneak away to your getaway ride.